When Grey Poupon received an Emmy nomination for outstanding commercial, we knew we had to make an Emmy speech that was equally outstanding. So we enlisted Grey Poupon's Facebook fans to help write it. Although it ended up being a concession speech instead of a victory speech, Grey Poupon earned more media impressions than the actual Emmy winner, Canon. Who's the real winner now? (Technically, it's still Canon).

Case Study

And if you have the time, here's the full speech. Note, it's very, very long.

Full Speech