Courtside seats are usually reserved for an elite few. But with Meta Quest, you can sit courtside at NBA games all season long. To let fans know, we created a big moment around tip off, showing that with Quest, courtside can be anywhere.
We kicked things off with two social documentaries centered around fans facing a true barrier to getting close to NBA games. One group of fans located in the faraway, northernmost part of America - Barrow Alaska - and one group of die-hard Lakers fans stuck in enemy territory - New York City. Next, we teamed up with the iconic HoopBus and NBA creators to travel to New York’s most iconic basketball courts and bring the courtside experience to fans. This was the most effective NBA work for Quest to date. We partnered with Bodega to bring this to life.