Lots of people didn’t believe iPad Pro could be a laptop replacement. Lots of people were also very frustrated with their laptops.
So we found real tweets about technology-related frustration and answered them with demonstrations of how iPad Pro could alleviate those laptop problems entirely. These spots showed that iPad Pro wasn’t merely a laptop replacement, but something much more.
WE HEAR YOU SOCIAL
These practically shot videos embody frustrated tweets about computer pain points, and offer simple solutions with iPad Pro. This was one of Apple's highest performing social campaigns.