https://dafnagarber.com dafna garber Wed, 18 Mar 2026 17:36:43 +0000 https://dafnagarber.com en https://dafnagarber.com/Homepage Mon, 07 Jan 2019 00:09:46 +0000 dafna garber https://dafnagarber.com/Homepage https://dafnagarber.com/Oakley-Meta-Athletic-Intelligence Fri, 03 Oct 2025 23:25:33 +0000 dafna garber https://dafnagarber.com/Oakley-Meta-Athletic-Intelligence We launched Oakley Meta Vanguard with a statement piece, defining and owning Athletic Intelligence. Showing the world what it means when human instinct is paired with AI. How progress is no longer some abstract idea, it’s inevitable. The film stars international soccer superstar, Kylian Mbappé, and Olympic track and field athlete, Sydney McLaughlin-Levrone. &nbsp; https://dafnagarber.com/Oakley-Meta-Reflections Wed, 18 Mar 2026 17:36:43 +0000 dafna garber https://dafnagarber.com/Oakley-Meta-Reflections We launched a global OOH campaign for Oakley Meta called ‘Reflections.’ Iconic visuals featuring athletes + story-telling lens reflections + bold AI prompts that tie it all together. &nbsp; <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9bc26497a94f3a53ddeee056bc3c3ada11580075fbf99cf01b80c4ba6d3b6df8/16x9_1080x1920_Mbappe_Reflection_Attribution.png" data-mid="246215505" border="0" src="https://freight.cargo.site/w/1000/i/9bc26497a94f3a53ddeee056bc3c3ada11580075fbf99cf01b80c4ba6d3b6df8/16x9_1080x1920_Mbappe_Reflection_Attribution.png" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4ec7671361146dee3fe1d56ea7ba3c8bc7b72e5e61f310f8c908b698dd26939f/16x9_1080x1920_Sydney_Reflection_Attribution.png" data-mid="246215506" border="0" src="https://freight.cargo.site/w/1000/i/4ec7671361146dee3fe1d56ea7ba3c8bc7b72e5e61f310f8c908b698dd26939f/16x9_1080x1920_Sydney_Reflection_Attribution.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9ef1ee738d42cfac275dcb46c56bdd9a7ab86f0ece25acc986b02bcc93167326/16x9_1080x1920_Cyclist_Reflection_Speeding_Nolegal.png" data-mid="246215504" border="0" src="https://freight.cargo.site/w/1000/i/9ef1ee738d42cfac275dcb46c56bdd9a7ab86f0ece25acc986b02bcc93167326/16x9_1080x1920_Cyclist_Reflection_Speeding_Nolegal.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8c56277efcde355eedec38c7dd4adf5d5a9250b18828aa7edb8784ce369eae00/16x9_1080x1920_Climber_Reflection.png" data-mid="246215502" border="0" src="https://freight.cargo.site/w/1000/i/8c56277efcde355eedec38c7dd4adf5d5a9250b18828aa7edb8784ce369eae00/16x9_1080x1920_Climber_Reflection.png" /> <img width="3216" height="1734" width_o="3216" height_o="1734" data-src="https://freight.cargo.site/t/original/i/b0074fd53a72587949228ee98dfdde14ae1bcf48d37ef8685a35b25dd6448b26/Screenshot-2026-03-18-at-10.44.56AM.png" data-mid="246215640" border="0" src="https://freight.cargo.site/w/1000/i/b0074fd53a72587949228ee98dfdde14ae1bcf48d37ef8685a35b25dd6448b26/Screenshot-2026-03-18-at-10.44.56AM.png" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/cc3ce6f9dc5d1db5b4ea0f13dff042bdb0aea4dbfdb8d52b0b67387f20645c0d/UFC_outdoor.png" data-mid="246215444" border="0" src="https://freight.cargo.site/w/1000/i/cc3ce6f9dc5d1db5b4ea0f13dff042bdb0aea4dbfdb8d52b0b67387f20645c0d/UFC_outdoor.png" /> https://dafnagarber.com/Oakley-Meta-launch Fri, 06 Jun 2025 21:31:52 +0000 dafna garber https://dafnagarber.com/Oakley-Meta-launch The next evolution is here - Oakley Meta launch&nbsp; &nbsp; To tease the launch of new Oakley Meta Performance AI glasses, we created mysterious films showing off the two brands coming together to create a hybrid symbol. These films debuted at Yankee Stadium, Fanatics Fest, and UFC, and surrounding sports media, and shared by superstar athletes. These films got more than a million views on launch day.&nbsp; <img width="1170" height="2532" width_o="1170" height_o="2532" data-src="https://freight.cargo.site/t/original/i/7f99910349cd0571a9f408a78fd4f1017f7baa6df0676ec8b650d02392f7a6df/MahomesShare.png" data-mid="234653408" border="0" src="https://freight.cargo.site/w/1000/i/7f99910349cd0571a9f408a78fd4f1017f7baa6df0676ec8b650d02392f7a6df/MahomesShare.png" /> <img width="1170" height="2532" width_o="1170" height_o="2532" data-src="https://freight.cargo.site/t/original/i/6f4527dd2465e85f104ee395318c19d5c15581f944cda9b7e71f2351ec45a315/MbappeShare.png" data-mid="234653409" border="0" src="https://freight.cargo.site/w/1000/i/6f4527dd2465e85f104ee395318c19d5c15581f944cda9b7e71f2351ec45a315/MbappeShare.png" /> https://dafnagarber.com/NBA-on-Meta-Quest Mon, 28 Oct 2024 19:13:39 +0000 dafna garber https://dafnagarber.com/NBA-on-Meta-Quest NBA on Meta Quest Courtside seats are usually reserved for an elite few. But with Meta Quest, you can sit courtside at NBA games all season long. To let fans know, we created a big moment around tip off, showing that with Quest, courtside can be anywhere.&nbsp;We kicked things off with two social documentaries centered around fans facing a true barrier to getting close to NBA games. One group of fans located in the faraway, northernmost part of America - Barrow Alaska - and one group of die-hard Lakers fans stuck in enemy territory - New York City. Next, we teamed up with the iconic HoopBus and NBA creators to travel to New York’s most iconic basketball courts and bring the courtside experience to fans. This was the most effective NBA work for Quest to date. We partnered with Bodega to bring this to life. https://dafnagarber.com/Meta-Quest-3-1 Fri, 29 Sep 2023 00:02:42 +0000 dafna garber https://dafnagarber.com/Meta-Quest-3-1 When Meta Quest 3 launched, it marked a new era - VR and MR was not just for video games anymore. With mixed reality, Quest 3 opens up endless possibilities, letting people expand their reality and expand their world.&nbsp; To launch the headset, we told a human story about a young woman who uses the Quest 3 to connect with her family in a totally new, unexpected way.&nbsp; To give people an even deeper look into Meta Quest 3, we created a high-energy product film that served as an invitation to experience the power, the fun, and extraordinary experiences waiting.&nbsp; https://dafnagarber.com/Meta-Quest-MR Wed, 12 Jun 2024 18:01:09 +0000 dafna garber https://dafnagarber.com/Meta-Quest-MR Mixed Reality on Meta Quest&nbsp; Meta Quest had a relevance problem. People saw Quest as niche tech - “cool... but what would I do with it?” So we created a campaign that showed off that Quest and mixed reality was something very useful, very fun, and ready to change the way we do everything.&nbsp; https://dafnagarber.com/Meta-Quest-3S Tue, 08 Oct 2024 16:25:20 +0000 dafna garber https://dafnagarber.com/Meta-Quest-3S Meta Quest 3S is a mixed reality headset priced to let even more people get the most out of what they’re into. To introduce the headset to the world, we made a high-energy hype film voiced by Keegan-Michael Key, giving us a tour of what’s possible.&nbsp; We kept the energy going with a high-velocity product deep dive, giving consumers an in depth look at what the headset can do.&nbsp; https://dafnagarber.com/Appocalypse Thu, 08 Jun 2017 10:39:08 +0000 dafna garber https://dafnagarber.com/Appocalypse APPOCALYPSE What if an engineer accidentally unplugged the servers at Apple...and all the apps disappeared? This film kicked off Apple’s World Wide Developer’s Convention and streamed to millions around the world.&nbsp; https://dafnagarber.com/Goodnight-Developers Mon, 03 Jun 2019 23:40:29 +0000 dafna garber https://dafnagarber.com/Goodnight-Developers GOODNIGHT DEVELOPERS When the world goes to sleep, developers chase their dreams. In this film, we honored developers and their commitment to their craft. This film kicked off Apple’s World Wide Developer’s Conference. Goodnight Developers from dafna garber on Vimeo.