vitaminwater got famous making boring water brilliant by adding vitamins. So we made it their mission to make everything boring brilliant. We hit vitaminwater fans at their most bored and became champions of brilliance.

On boring airplanes



In boring laundromats



At boring libraries



And created an event at the most boring place in the world: Boring, Oregon




Campaign Overview





While you're here, check out some vitaminwater bottles I wrote. Look for them in any fine beverage case, just down the aisle from malt liquor.